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Why Blondé

 

Blondé helps multinational companies and their marketers to improve the efficiency and effectiveness of their communication across all touch points, to upgrade the customer experience and to build sustainable brand engagement.

 

An independent provider of content services, we challenge brands to rethink their communication strategy and we support them in the day-to-day execution on a global scale, making us the long-term partner of their marketing, sales and aftersales departments.

 

By mastering liquid content, Blondé manages the multilingual flow of information across geographical, cultural and organisational borders, making it easy to publish and reuse content in different contexts, a variety of display formats and communication channels.

Our approach

 

Our communication is human to human. Thanks to the dedicated customer focus Blondé has forged long-term partnerships with brands from around the globe in various industries. They know we’ll always be there for them – just like we will for you. As an independent, third-generation family-owned company, Blondé is driven by sustainable customer success. Over the past 80 years, we have guided our clients through numerous revolutions in organisational structure and challenging market conditions.

 

 

If your brand really is what people say about you when you leave the room, it pays to be listening. Today’s digital transformation drastically changes the rules of information exchange and puts the customer in control. Many-to-many communication means brands need to handle a myriad of output channels, formats and devices, and still deliver a relevant, consistent, exciting and personal message at every stage of the customer journey.

 

When the going gets tough, Blondé gets going. Over 75 years of business with multinational and multi-tiered companies have prepared us for whatever challenge our clients may throw at us. A mix of experience and stamina, proven technology and out-of-the-box thinking make us a partner you can count on to finish the job, with a cool mind, warm heart and hands-on.

 

In order to optimise your entire marketing ecosystem, we analyse and evaluate the internal and external processes for creating and delivering content to your target audience. Blondé manages the multilingual flow of information across geographical, cultural and organisational borders, making it easy to publish and reuse content in different contexts, a variety of display formats and communication channels.

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    Blondé understands that delivering on the tangible and functional elements of value are just table stakes, and that really connecting, and having an emotionally-based relationship, with customers is the key to leveraging loyalty and advocacy behavior.

    As a humanistic company we seek to maximize value to our stakeholders, not just our shareholders.

     

    We live and breathe our clients’ business and, to answer their ever-changing needs, we consistently adapt our own service portfolio.

     

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    Blondé leads customers bringing truly innovative content solutions, challenges marketers to rethink their communication strategy, and supports them in the development, creation, management and distribution of content that effectively reaches the target audience, in a language that speaks to their minds and hearts, and triggers them into action.

    Our multinational pool of cross-platform talents and the global network of hands-on and creative partners deliver online and offline communication that works.

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    A dedicated team of accounts, project managers, designers and production experts are an invaluable extension of your marketing, sales and after-sales departments.

     

    Supported by the latest Software-as-a-Service tools for collaboration and content management, we deliver brand consistency, cost efficiency and shorter time to market for your communication needs.

     

    Thanks to our winning concept of CO-CREATION and “freedom within a frame”, where we balance centralised control with a touch of local flavour or localisation, both head office, distributors and dealers benefit from the same peace of mind.

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    We call this liquid content, the next generation of information that is no longer confined to static data nor users, and that adapts and flows according to the needs and expectations of the customer. We’ll help you to identify both quick wins and structural adjustments, and work together with you every step of the way to improve your ROMI and brand engagement consistently.

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