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Donaldson Actros Leaflet and label
The first of a range of product leaflets
Our approach is simple: the product is the hero, text is supported by icons and the leaflet is clearly Donaldson-branded, with large colour blocks of blue and white.
Donaldson asked us to design the label for their filter element. Blondé was concise and to-the-point. The starting point was that a label should be easy to read and attract the attention. Blondé developed a set of icons to convey the elements key advantages at a glance. The product photography was part of our brief.